Executive Career Overview
Welcome
Thank you for your interest. This resume is shared selectively and highlights my background as a fractional operations specialist and independent consultant. It’s intended for contract, interim, or project-based roles where experienced leadership and cross-functional support are needed.
Please feel free to reach out if you'd like to discuss a potential fit.
Thank you for your interest. This resume is shared selectively and highlights my background as a fractional operations specialist and independent consultant. It’s intended for contract, interim, or project-based roles where experienced leadership and cross-functional support are needed.
Please feel free to reach out if you'd like to discuss a potential fit.
Richard Miller
📞 916-870-3434
✉️ [email protected]
Expertise
Professional Experience
Carmel Consultants (2017 - current)
Business Coach & Consultant
Helping business owners unlock growth through strategic coaching and hands-on sales development.
I work directly with small business owners to clarify goals, remove roadblocks, and drive sales-focused strategies that lead to real progress and measurable results.
Blue Bus Consulting (2012–2015)
Owner – Fractional CMO & B2B Sales Consultant
Contracted by small to mid-sized B2B commercial printing and copy service firms nationwide to revive stagnant sales, modernize marketing, and improve customer acquisition. Delivered fractional CMO-level insight and execution, tailored to the needs and budgets of owner-operated businesses.
Classic Concrete Coatings (2007–2011)
Founder & Artisan Contractor – CSLB Licensed
Built one of Northern California’s most recognized and profitable artisan concrete coatings companies, serving a diverse range of clients from Clovis to Redding. Known for delivering high-end, custom coating solutions across commercial, residential, and specialty applications — including churches, restaurant chains, hotels, and multi-million-dollar custom homes.
Combined artistic vision with deep technical expertise to become a go-to expert for complex coating projects others wouldn’t touch. Personally sold, managed, and executed every project — from epoxy garage systems to advanced overlays, stains, and decorative finishes.
Nextel Communications – Data Solutions Division (2001–2003)
Regional Sales Strategist & Channel Development Leader – Western U.S.
Led sales expansion and partner enablement for emerging mobile data technologies across California, Nevada, and Oregon. Managed and supported over 600 B2B accounts, including licensed resellers, helping them integrate and sell innovative mobile/web applications during a pivotal time in wireless evolution.
Known for transforming technical products into compelling business solutions, I energized a partner network through education, hands-on strategy, and vision. Achieved record-setting growth by helping clients see what was possible—before their competitors did.
M-Power VOIP Technologies – Telecom Solutions (2000–2001)
Director of Sales & Consultative Solutions – Western U.S. Launch
Hired to spearhead the launch of M-Power’s Sacramento branch and lead a regional pilot expansion of its enterprise VOIP services. Leveraged a deep understanding of both emerging VOIP technologies and strategic business consulting to transform the company’s sales model from commodity-based bundling to high-trust consultative solutions for large organizations. Built and led the Sacramento market launch, assembling and training a team of 12+ sales reps, support staff, and technical installers.
AMMG - American Multi-Media Group (1998 – 2000)
Principal Business Adviser & Project Lead – Digital Training Solutions
Served as the primary point of contact for business development, sales, and execution of custom multimedia sales training programs for corporate clients.
Hansen Information Technologies (1996–1998)
Senior Proposal Strategist & Contract Consultant
Key player in the company’s enterprise software sales to cities, municipalities, and government agencies. Served as the primary client assessment consultant and a core contributor to the sales team — directly influencing proposal quality, deal structure, and close rate.
Redesigned the entire proposal development process to produce more targeted, persuasive, and efficient sales materials. Created scalable systems that elevated the company's ability to win complex government contracts.
Nutec Publications – Commercial Printing Solutions (1993–1996)
Consultative Sales Strategist & Project Manager
Recruited into one of California’s largest and most advanced commercial printing facilities—despite industry norms that favored candidates with technical print degrees—based on an uncommon ability to translate complex production capabilities into high-value business solutions. Leveraged a background in instructional design, sales, and media to build a six-figure book of business and guide clients from creative vision through final distribution.
Harte Hanks Publications – The Potpourri Weekly (1991–1993)
Strategic Advertising Consultant | Territory Turnaround Specialist
Recruited into the South Bay sales office of one of the largest direct-mailed shopper publications in California, covering the San Francisco Bay Area down through San Jose and the East Bay. Hired to revive the lowest-performing territory and quickly transformed it into one of the highest-producing accounts in the region. Focused on campaign-based advertising strategies rather than transactional ad space sales—positioning myself as a trusted advisor to small business owners rather than a traditional rep.
DuBois Chemicals – Industrial Cleaning Solutions
Sales Consultant / Field Technical Representative (1986–1989)
Built and expanded a North State territory servicing high-volume commercial kitchens, hotels, and institutional laundry facilities. Tasked with both developing new accounts and managing mission-critical chemical supply and equipment needs. Combined sales strategy, technical troubleshooting, and client education in a hands-on, field-based role that required autonomy, adaptability, and quick learning.
RSC Property Management – Chico, CA
Resident Property Manager (1983–1987, 1989–1992)
Hand-selected to manage a 32-unit college apartment complex near CSU Chico while earning both of my degrees. Tasked with full-cycle leasing, maintenance, and tenant management, I created a stable, high-occupancy community that minimized turnover and property risk. My ability to maintain strong tenant relationships and property standards led to being rehired years later for the same role—a reflection of trust, performance, and professionalism.
Education & Certifications
B.A. – Communications (Instructional Technology)
California State University, Chico – Magna Cum Laude
Advanced coursework in media production, journalism, and cinema studies.
B.F.A. – Fine Arts
California State University, Chico – Phi Kappa Phi Honors Society | 3.99 GPA
Graduated top of class; recognized for excellence in design, sculpture, and conceptual development.
Professional Development
Certifications & Licenses
📞 916-870-3434
✉️ [email protected]
Expertise
- Business Coaching & Strategic Consulting
- B2B Sales Development & Channel Enablement
- Sales Training, Playbooks & CRM Systems
- Fractional CMO Services & Marketing Leadership
- Contract Development & Client Needs Assessment
- Team Leadership & Project Management
- Visual Communication & Brand Messaging
Professional Experience
Carmel Consultants (2017 - current)
Business Coach & Consultant
Helping business owners unlock growth through strategic coaching and hands-on sales development.
I work directly with small business owners to clarify goals, remove roadblocks, and drive sales-focused strategies that lead to real progress and measurable results.
- Led 1-on-1 coaching programs that streamline operations, improve decision-making, and boost sales performance.
- Delivered actionable insights through custom reports and opportunity reviews tailored to each client’s business.
- Frequently transition from advisor to implementation partner—leading initiatives in sales strategy, training, and operational improvements.
Blue Bus Consulting (2012–2015)
Owner – Fractional CMO & B2B Sales Consultant
Contracted by small to mid-sized B2B commercial printing and copy service firms nationwide to revive stagnant sales, modernize marketing, and improve customer acquisition. Delivered fractional CMO-level insight and execution, tailored to the needs and budgets of owner-operated businesses.
- Evaluated sales operations and implemented targeted outreach strategies to re-engage dormant accounts and win new B2B clients.
- Developed custom CRM systems, sales workflows, and cold-calling campaigns to support scalable lead generation.
- Created and led sales training programs focused on consultative selling and revenue-focused performance metrics.
- Acted as a trusted advisor to owners, aligning marketing and sales strategies with long-term business goals.
Classic Concrete Coatings (2007–2011)
Founder & Artisan Contractor – CSLB Licensed
Built one of Northern California’s most recognized and profitable artisan concrete coatings companies, serving a diverse range of clients from Clovis to Redding. Known for delivering high-end, custom coating solutions across commercial, residential, and specialty applications — including churches, restaurant chains, hotels, and multi-million-dollar custom homes.
Combined artistic vision with deep technical expertise to become a go-to expert for complex coating projects others wouldn’t touch. Personally sold, managed, and executed every project — from epoxy garage systems to advanced overlays, stains, and decorative finishes.
- Completed hundreds of epoxy garage floor systems and specialty coatings with unmatched durability and design.
- Trusted by high-end builders, architects, and institutions for technically demanding, visually striking installations.
- Provided certified product training for PPG and Ardex, influencing a generation of contractors across the western U.S.
- Recognized with a Building Industry Association First Place Award for custom homes valued at $5+ million.
- Featured in trade publications for pushing the boundaries of concrete aesthetics and performance.
Nextel Communications – Data Solutions Division (2001–2003)
Regional Sales Strategist & Channel Development Leader – Western U.S.
Led sales expansion and partner enablement for emerging mobile data technologies across California, Nevada, and Oregon. Managed and supported over 600 B2B accounts, including licensed resellers, helping them integrate and sell innovative mobile/web applications during a pivotal time in wireless evolution.
Known for transforming technical products into compelling business solutions, I energized a partner network through education, hands-on strategy, and vision. Achieved record-setting growth by helping clients see what was possible—before their competitors did.
- Spearheaded a territory-wide sales development strategy that drove over 800% growth in mobile data solutions.
- Trained and motivated resellers to effectively position fleet tracking, mobile CRM, and web-integrated phone tools.
- Developed partner education models and field sales systems that scaled across diverse industries and use cases.
- Recognized as the top-producing sales leader nationwide for the Data Sales & Channel Partner Division.
- Known for translating complex, early-stage technologies into practical, high-impact business solutions.
M-Power VOIP Technologies – Telecom Solutions (2000–2001)
Director of Sales & Consultative Solutions – Western U.S. Launch
Hired to spearhead the launch of M-Power’s Sacramento branch and lead a regional pilot expansion of its enterprise VOIP services. Leveraged a deep understanding of both emerging VOIP technologies and strategic business consulting to transform the company’s sales model from commodity-based bundling to high-trust consultative solutions for large organizations. Built and led the Sacramento market launch, assembling and training a team of 12+ sales reps, support staff, and technical installers.
- Developed and delivered sales training and marketing materials to align with consultative enterprise sales best practices.
- Shifted sales culture from price-driven tactics to value-based conversations with C-level leaders, IT directors, and finance stakeholders.
- Created and led client assessments that secured all enterprise VOIP contracts sold by the branch during tenure.
- Served as the bridge between product development, executive leadership, and client-facing teams during early-stage market penetration.
AMMG - American Multi-Media Group (1998 – 2000)
Principal Business Adviser & Project Lead – Digital Training Solutions
Served as the primary point of contact for business development, sales, and execution of custom multimedia sales training programs for corporate clients.
- Led every phase of the client engagement process — from opportunity assessment and proposal development to contract design and project delivery — while managing a creative team of digital artists to ensure high-impact, on-brand training content.
- Closed high-value training contracts by aligning solutions with client sales and instructional goals.
- Assessed new business opportunities and developed tailored proposals to meet specific client needs.
Hansen Information Technologies (1996–1998)
Senior Proposal Strategist & Contract Consultant
Key player in the company’s enterprise software sales to cities, municipalities, and government agencies. Served as the primary client assessment consultant and a core contributor to the sales team — directly influencing proposal quality, deal structure, and close rate.
Redesigned the entire proposal development process to produce more targeted, persuasive, and efficient sales materials. Created scalable systems that elevated the company's ability to win complex government contracts.
- Led all client discovery meetings, assessing needs and aligning solutions with stakeholder goals.
- Developed custom proposal content, boilerplate libraries, and assembly processes to accelerate turnaround and improve win rates.
- Collaborated closely with sales consultants and executive stakeholders to tailor strategic responses to RFPs and RFIs.
- Authored and negotiated client contracts in coordination with legal, sales, and advisory teams.
- Credited as a decisive factor in securing major municipal contracts through a consultative, insight-driven sales process.
Nutec Publications – Commercial Printing Solutions (1993–1996)
Consultative Sales Strategist & Project Manager
Recruited into one of California’s largest and most advanced commercial printing facilities—despite industry norms that favored candidates with technical print degrees—based on an uncommon ability to translate complex production capabilities into high-value business solutions. Leveraged a background in instructional design, sales, and media to build a six-figure book of business and guide clients from creative vision through final distribution.
- Built a $55K/month recurring sales base by winning accounts from Bay Area dot-coms, trade show marketers, and corporate media buyers.
- Served as a trusted consultant across high-stakes projects, from full-color die-cut marketing pieces to high-volume software manuals.
- Managed end-to-end production, including design prep, color correction, digital workflows, offset press coordination, binding, and fulfillment.
- Created custom media kits and educational tools to help clients understand and leverage emerging digital file transfer and print-on-demand technologies.
- Bridged the technical and creative gap between designers, developers, and executive buyers, becoming the go-to advisor for strategic printing investments.
Harte Hanks Publications – The Potpourri Weekly (1991–1993)
Strategic Advertising Consultant | Territory Turnaround Specialist
Recruited into the South Bay sales office of one of the largest direct-mailed shopper publications in California, covering the San Francisco Bay Area down through San Jose and the East Bay. Hired to revive the lowest-performing territory and quickly transformed it into one of the highest-producing accounts in the region. Focused on campaign-based advertising strategies rather than transactional ad space sales—positioning myself as a trusted advisor to small business owners rather than a traditional rep.
- Revived a failing territory, increasing weekly gross ad sales from near-zero to $12K–$20K, ranking second in a 12-rep office within months.
- Designed custom advertising campaigns aligned with client business goals, seasonal timing, and geographic targeting across segmented zip code zones.
- Outperformed seasoned peers in a competitive, high-turnover environment by applying a consultative, strategic sales approach grounded in business value—not discounting.
- Delivered consistent, high-value results in a fast-paced, zero-margin-for-error sales culture with weekly closeouts and constant performance tracking.
- Worked cross-functionally with production, layout, and distribution teams to ensure flawless execution and ROI for client campaigns.
DuBois Chemicals – Industrial Cleaning Solutions
Sales Consultant / Field Technical Representative (1986–1989)
Built and expanded a North State territory servicing high-volume commercial kitchens, hotels, and institutional laundry facilities. Tasked with both developing new accounts and managing mission-critical chemical supply and equipment needs. Combined sales strategy, technical troubleshooting, and client education in a hands-on, field-based role that required autonomy, adaptability, and quick learning.
- Drove new business development across restaurants, hotels, and university accounts, adding 20+ new clients in under a year.
- Consulted with clients on custom cleaning system setups, usage ratios, and chemical performance optimization.
- Trained kitchen managers and hotel engineers on the use, safety, and maintenance of high-capacity dish and laundry systems.
- Performed on-site pH testing, dilution analysis, and minor mechanical servicing to ensure system uptime and customer satisfaction.
- Navigated a wide range of decision-makers—from chefs to C-suite execs—building trust through hands-on support and consistent follow-through.
- Operated independently with minimal supervision, managing a large geographic territory and complex client needs.
RSC Property Management – Chico, CA
Resident Property Manager (1983–1987, 1989–1992)
Hand-selected to manage a 32-unit college apartment complex near CSU Chico while earning both of my degrees. Tasked with full-cycle leasing, maintenance, and tenant management, I created a stable, high-occupancy community that minimized turnover and property risk. My ability to maintain strong tenant relationships and property standards led to being rehired years later for the same role—a reflection of trust, performance, and professionalism.
- Managed leasing, rent collection, records, and contracts for student and long-term tenants.
- Personally handled all advertising, phone inquiries, showings, and tenant screening with high occupancy success.
- Maintained the property grounds and units, including painting, cleaning, landscaping, tree trimming, and light maintenance.
- Established a positive community culture that prevented disturbances, reduced conflict, and safeguarded the owner's assets.
- Developed tenant trust and loyalty through respectful, consistent communication and on-site leadership.
- Rehired by ownership to manage new properties during a second degree program, due to strong performance history.
Education & Certifications
B.A. – Communications (Instructional Technology)
California State University, Chico – Magna Cum Laude
Advanced coursework in media production, journalism, and cinema studies.
B.F.A. – Fine Arts
California State University, Chico – Phi Kappa Phi Honors Society | 3.99 GPA
Graduated top of class; recognized for excellence in design, sculpture, and conceptual development.
Professional Development
- Postgraduate training in Adobe Creative Suite, database design (FileMaker Pro), and digital publishing technologies
- Ongoing education in instructional design, media production, and business systems
Certifications & Licenses
- Certified Business Coach – Strategic Growth & Entrepreneurial Development
- Certified Life Coach – Client-Focused Performance & Personal Growth
- California K–12 Teaching Credential – Instructional Leadership & Curriculum Design
- CSLB Contractor’s License – Licensed in California for Project Oversight & Compliance