Expertise
Current Work Experience
Business Consultant – Carmel Consultants www.carmelconsultants.com
As a Business Consultant at Carmel Consultants, I deliver customized, expert evaluations for business owners focused on achieving substantial growth and maximizing income. In this role, I provide honest, actionable feedback based on a deep analysis of core metrics like cash flow, lead generation, sales conversions, and profit margins. My primary objective is to identify realistic strategies that double clients' net income within 6-12 months.
Key Responsibilities:
By combining insights and customized strategies, I empower business owners to realize their full potential, making measurable improvements that set them on a path to sustained success.
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Blue Bus Consulting – (2012 – 2014)
Sales & Marketing Consultant – bluebusconsulting.com
Revitalized a dozen print and copy businesses across the U.S. Developed sales training programs and managed outside sales teams. Consulted with mid-size marketing departments on visual design initiatives, clarified objectives, defined job scopes, and created custom solutions for innovative ideas.
Classic Concrete Coatings – (2005 - 2011)
Artisan Contractor, CSLB Licensed Contractor
Founded and built Northern California’s leading artisan concrete coatings company, growing it from concept to consistent cash flow. Master Certified Product Trainer for top brands like PPG and Ardex. Published in trade magazines as an expert in creative and technical solutions for residential and commercial properties. Multiple award winner, including the BIA First Place Award for Custom Homes valued at $5+ million.
Nextel Communications – Data Solutions (2002 – 2003)
Sales Trainer / Channel Partner Development
Developed licensed reseller businesses in California and Nevada, training owners in data technologies and web/satellite applications. Awarded top-performing salesman in the Sacramento office, achieving 800% sales growth. Designed custom training materials and served as exclusive trainer and field representative to over 300 independent resellers and their teams.
Mpower VOIP Technologies – Telecom Solutions (2000 – 2001)
Sr. Technical Consultant
Lead sales and technical trainer for the Western region, pivotal in shaping the company’s sales strategy. Transformed a P.O.T.S. company by training sales teams to consultatively sell VOIP and packet technologies, moving from price-based selling to solution-focused consulting with C-level executives. Collaborated with sales teams to close 100% of the company’s Enterprise VOIP solutions.
AMMG - American Multi-Media Group (1998 – 2000)
Instructional Designer / Project Manager
As an Instructional Designer and Project Manager, I led the creation of interactive digital training solutions for diverse clients. I worked closely with clients to assess their business and instructional design objectives, ensuring alignment with overall goals. Collaborating with cross-functional teams, I managed the end-to-end production of multimedia projects, setting benchmarks and ensuring timely delivery. My role involved continuous communication with stakeholders to ensure that training solutions met business needs and performance objectives.
Hansen Information Technologies (1991-1996)
Senior Proposal Writer / Technical Writer
As a Proposal Writer for enterprise software solutions serving government and municipalities, I played a key role in proposal design and technical writing. Collaborating with sales consultants, I assessed client needs and tailored solutions. I streamlined proposal systems and optimized boilerplate content for efficient production. My technical writing ensured complex software solutions were communicated clearly and effectively. These efforts contributed to the successful development and delivery of high-quality proposals that met the detailed requirements of large-scale government contracts.
Nutec Publications
Printing Consultant
Sold commercial printing solutions to Silicon Valley marketing heads, building a $45K/month sales base. Developed media kits and training programs to educate dot-com era marketing teams on digital printing technologies. Trained marketing leaders in the San Francisco Bay Area on integrating print-on-demand to meet business goals. Managed client projects from design to distribution, leading a team of 30+ employees in a 70,000 sq. ft. facility, ensuring smooth operations and high-quality output.
Harte Hanks Publications
Advertising Sales Consultant
As a consultant, I assessed the business and marketing needs of small businesses in the Bay Area, creating and selling custom advertising campaigns that supported owners in reaching their revenue goals. I designed targeted display ads, managed project timelines, and coordinated with teams to ensure seamless execution, delivering results that aligned closely with client objectives.
DuBois Chemicals
Sales Consultant – Northern California
I handled Jan/San sales for a diverse client base across Northern California, including restaurants, hotels, and colleges. My primary focus was providing restaurants and large-scale laundry facilities with high-quality detergents, sanitation chemicals, and janitorial supplies to meet stringent hygiene standards. In addition to product sales, I offered guidance on equipment use and maintenance, building strong client relationships and ensuring repeat business.
RSC Property Management
Property Manager – Multiple Apartment Complexes & Vacation Properties, Northern California
Managed leasing, tenant relations, and property improvements for various residential units and vacation rentals, handling all aspects from advertising and contracts to bookkeeping. Oversaw property maintenance and delivered high-quality guest experiences, ensuring smooth operations and client satisfaction across multiple locations.
Education & Certificates
• Certified Life Coach
• Certified Business Coach
• California K-12 Teaching Credential
• CSLB Contractors License
- Business Development Consulting
- Seasoned Communicator, Trainer & Leader
- Operations & Business Management
- Communication Design: Writing & Visual Media
- Sales Performance Consulting
Current Work Experience
Business Consultant – Carmel Consultants www.carmelconsultants.com
As a Business Consultant at Carmel Consultants, I deliver customized, expert evaluations for business owners focused on achieving substantial growth and maximizing income. In this role, I provide honest, actionable feedback based on a deep analysis of core metrics like cash flow, lead generation, sales conversions, and profit margins. My primary objective is to identify realistic strategies that double clients' net income within 6-12 months.
Key Responsibilities:
- Conduct in-depth evaluations of business operations, financial health, and growth potential.
- Analyze lead generation, sales processes, and profitability metrics to establish a roadmap for growth.
- Provide clients with constructive feedback and tailored solutions to enhance marketing and sales effectiveness.
- Review and optimize client contracts, sales processes, and cash flow management.
- Offer a free initial consultation to outline actionable steps and assess potential for client partnership.
- Engage in performance-based agreements, with compensation tied to a percentage of realized growth.
By combining insights and customized strategies, I empower business owners to realize their full potential, making measurable improvements that set them on a path to sustained success.
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Blue Bus Consulting – (2012 – 2014)
Sales & Marketing Consultant – bluebusconsulting.com
Revitalized a dozen print and copy businesses across the U.S. Developed sales training programs and managed outside sales teams. Consulted with mid-size marketing departments on visual design initiatives, clarified objectives, defined job scopes, and created custom solutions for innovative ideas.
Classic Concrete Coatings – (2005 - 2011)
Artisan Contractor, CSLB Licensed Contractor
Founded and built Northern California’s leading artisan concrete coatings company, growing it from concept to consistent cash flow. Master Certified Product Trainer for top brands like PPG and Ardex. Published in trade magazines as an expert in creative and technical solutions for residential and commercial properties. Multiple award winner, including the BIA First Place Award for Custom Homes valued at $5+ million.
Nextel Communications – Data Solutions (2002 – 2003)
Sales Trainer / Channel Partner Development
Developed licensed reseller businesses in California and Nevada, training owners in data technologies and web/satellite applications. Awarded top-performing salesman in the Sacramento office, achieving 800% sales growth. Designed custom training materials and served as exclusive trainer and field representative to over 300 independent resellers and their teams.
Mpower VOIP Technologies – Telecom Solutions (2000 – 2001)
Sr. Technical Consultant
Lead sales and technical trainer for the Western region, pivotal in shaping the company’s sales strategy. Transformed a P.O.T.S. company by training sales teams to consultatively sell VOIP and packet technologies, moving from price-based selling to solution-focused consulting with C-level executives. Collaborated with sales teams to close 100% of the company’s Enterprise VOIP solutions.
AMMG - American Multi-Media Group (1998 – 2000)
Instructional Designer / Project Manager
As an Instructional Designer and Project Manager, I led the creation of interactive digital training solutions for diverse clients. I worked closely with clients to assess their business and instructional design objectives, ensuring alignment with overall goals. Collaborating with cross-functional teams, I managed the end-to-end production of multimedia projects, setting benchmarks and ensuring timely delivery. My role involved continuous communication with stakeholders to ensure that training solutions met business needs and performance objectives.
Hansen Information Technologies (1991-1996)
Senior Proposal Writer / Technical Writer
As a Proposal Writer for enterprise software solutions serving government and municipalities, I played a key role in proposal design and technical writing. Collaborating with sales consultants, I assessed client needs and tailored solutions. I streamlined proposal systems and optimized boilerplate content for efficient production. My technical writing ensured complex software solutions were communicated clearly and effectively. These efforts contributed to the successful development and delivery of high-quality proposals that met the detailed requirements of large-scale government contracts.
Nutec Publications
Printing Consultant
Sold commercial printing solutions to Silicon Valley marketing heads, building a $45K/month sales base. Developed media kits and training programs to educate dot-com era marketing teams on digital printing technologies. Trained marketing leaders in the San Francisco Bay Area on integrating print-on-demand to meet business goals. Managed client projects from design to distribution, leading a team of 30+ employees in a 70,000 sq. ft. facility, ensuring smooth operations and high-quality output.
Harte Hanks Publications
Advertising Sales Consultant
As a consultant, I assessed the business and marketing needs of small businesses in the Bay Area, creating and selling custom advertising campaigns that supported owners in reaching their revenue goals. I designed targeted display ads, managed project timelines, and coordinated with teams to ensure seamless execution, delivering results that aligned closely with client objectives.
DuBois Chemicals
Sales Consultant – Northern California
I handled Jan/San sales for a diverse client base across Northern California, including restaurants, hotels, and colleges. My primary focus was providing restaurants and large-scale laundry facilities with high-quality detergents, sanitation chemicals, and janitorial supplies to meet stringent hygiene standards. In addition to product sales, I offered guidance on equipment use and maintenance, building strong client relationships and ensuring repeat business.
RSC Property Management
Property Manager – Multiple Apartment Complexes & Vacation Properties, Northern California
Managed leasing, tenant relations, and property improvements for various residential units and vacation rentals, handling all aspects from advertising and contracts to bookkeeping. Oversaw property maintenance and delivered high-quality guest experiences, ensuring smooth operations and client satisfaction across multiple locations.
Education & Certificates
- B.A. - Communications / Instructional Design; California State University, Chico, (Graduated Magna Cum Laude)
- B.F.A. - Fine Arts; California State University, Chico, - 3.99 GPA, (Phi Kappa Phi – Honors Society)
• Certified Life Coach
• Certified Business Coach
• California K-12 Teaching Credential
• CSLB Contractors License